Privacy Policy

This Privacy Policy describes how Reformly ("we", "us", or "our") collects, uses, and discloses your personal information when you visit or make a purchase from reformlyboard.com (the "Site") or otherwise use our services (the "Services").

We are committed to protecting your privacy and handling your personal data in a transparent and secure way, in compliance with GDPR, UK GDPR, CCPA, and other applicable laws.

We may update this Privacy Policy from time to time. Updates will be posted on this page with the "Last updated" date revised accordingly.

We collect personal information in three ways:

A. Information You Provide

• Contact details (name, email, phone number, address)
• Order and billing information
• Account login details (username, password)
• Shopping activity (cart contents, preferences, product reviews, referrals, loyalty points)
• Customer support messages or returns communication

B. Information We Automatically Collect

Using cookies and similar technologies, we collect:

• IP address and geolocation
• Browser/device type
• Pages viewed and actions on the Site
• Referrals and click behavior

C. Information from Third Parties

• Shopify (e-commerce platform)
• Payment processors (e.g. Stripe, PayPal)
• Advertising and analytics platforms (e.g. Meta, Google Ads). These partners may collect data on our behalf, in line with their own privacy policies.

We use your data to:

• Process and fulfill your orders
• Manage your account and deliver customer service
• Send notifications and transactional messages
• Send marketing communications (with consent, where required)
• Prevent fraud and maintain security
• Improve our Site and services
• Personalize your shopping experience

Legal bases for processing (for EEA/UK users) include:

• Art. 6(1)(b) GDPR – contract necessity
• Art. 6(1)(f) GDPR – legitimate interest
• Art. 6(1)(a) GDPR – consent (e.g., marketing)

We use cookies and similar technologies to power core functionality, measure how the Site is used, and personalise your experience. By using reformlyboard.com you agree to this tracking. The categories we use:

• Strictly necessary — cart, authentication, language, currency, fraud-prevention. The Site can't function without these.
• Analytics — PostHog, Vercel Web Analytics, and Shopify's first-party visitor cookies measure traffic, conversion, and product interest in aggregate.
• Personalisation & marketing — Klaviyo (email and onsite forms), Triple Whale (attribution pixel), and Shopify's marketing cookies match repeat visitors, measure ad performance, and tailor content.
• Session recording — anonymised replays of site usage to improve the product. Sensitive form fields (passwords, payment info) are masked.

Your control. You can opt out at any time by enabling Do-Not-Track / Global Privacy Control in your browser, blocking cookies, or contacting us at hey@reformlyboard.com and we'll honour the request. Order confirmation, fulfilment, and refund events are processed regardless because they're required to fulfil our contract with you (GDPR Art. 6(1)(b)). For Shopify's own cookies, see the Shopify Cookies Policy.

We only share personal data as needed with:

• Service providers (e.g. Shopify, payment gateways, fulfillment partners)
• Marketing partners (with consent)
• Affiliates or in case of corporate transactions
• Government bodies if required by law

We do not sell your personal data.

We may process your data outside of your country (e.g., in the US or UK). When transferring data from the EEA/UK, we use recognized safeguards such as Standard Contractual Clauses (SCCs).

We keep your personal data only as long as needed for:

• Order processing and customer support
• Legal and tax obligations
• Business analysis or improvement

When no longer needed, we delete or anonymize your data securely.

Depending on where you live, you may have the right to:

• Access your personal data
• Request deletion ("right to be forgotten")
• Correct inaccuracies
• Object to processing or marketing
• Restrict data use
• Port your data to another service
• Withdraw consent at any time
• File a complaint with a data authority

To exercise your rights, contact us via hey@reformlyboard.com. We may verify your identity before processing requests.

You can unsubscribe from promotional emails at any time by clicking the link in our emails. Even if unsubscribed, we may still send transactional emails (e.g., order updates).

We use industry-standard methods to protect your data. However, no system is completely secure. Please use caution when sharing sensitive information.

Our Site is not intended for children under 16. We do not knowingly collect their data. If you believe we have, please contact us for removal.

We are not responsible for the privacy practices of websites we link to. Please review their privacy policies before interacting with them.

If you have questions or wish to exercise your rights, please contact us:

hey@reformlyboard.com

For the purposes of GDPR, we are the data controller of your personal information.