Last updated: May 13, 2025

1. Introduction

This Privacy Policy describes how Reformly (“we”, “us”, or “our”) collects, uses, and discloses your personal information when you visit or make a purchase from reformlyboard.com (the “Site”) or otherwise use our services (the “Services”).

We are committed to protecting your privacy and handling your personal data in a transparent and secure way, in compliance with GDPR, UK GDPR, CCPA, and other applicable laws.

2. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with the “Last updated” date revised accordingly.

3. What Personal Information We Collect

We collect personal information in three ways:

A. Information You Provide

• Contact details (name, email, phone number, address)
• Order and billing information
• Account login details (username, password)
• Shopping activity (cart contents, preferences, product reviews, referrals, loyalty points)
• Customer support messages or returns communication

B. Information We Automatically Collect

Using cookies and similar technologies, we collect:

• IP address and geolocation
• Browser/device type
• Pages viewed and actions on the Site
• Referrals and click behavior

C. Information from Third Parties

• Shopify (e-commerce platform)
• Payment processors (e.g. Stripe, PayPal)
• Advertising and analytics platforms (e.g. Meta, Google Ads) These partners may collect data on our behalf, in line with their own privacy policies.

4. How We Use Your Information

We use your data to:

• Process and fulfill your orders
• Manage your account and deliver customer service
• Send notifications and transactional messages
• Send marketing communications (with consent, where required)
• Prevent fraud and maintain security
• Improve our Site and services
• Personalize your shopping experience

  Legal bases for processing (for EEA/UK users) include:

  Art. 6(1)(b) GDPR – contract necessity

  Art. 6(1)(f) GDPR – legitimate interest

  Art. 6(1)(a) GDPR – consent (e.g., marketing)

5. Cookies and Tracking Technologies

We use cookies and similar technologies to:

• Store preferences and enhance functionality
• Perform analytics (e.g. Google Analytics)
• Enable secure checkout
• Serve targeted ads

By using the Site, you consent to our use of cookies. You can manage preferences via your browser settings. For Shopify cookies, see: Shopify Cookies Policy

6. Data Sharing and Disclosure

We only share personal data as needed with:

• Service providers (e.g. Shopify, payment gateways, fulfillment partners)
• Marketing partners (with consent)
• Affiliates or in case of corporate transactions
• Government bodies if required by law

We do not sell your personal data.

7. International Data Transfers

We may process your data outside of your country (e.g., in the US or UK). When transferring data from the EEA/UK, we use recognized safeguards such as Standard Contractual Clauses (SCCs).

8. Data Retention

We keep your personal data only as long as needed for:

• Order processing and customer support
• Legal and tax obligations
• Business analysis or improvement

When no longer needed, we delete or anonymize your data securely.

9. Your Privacy Rights

Depending on where you live, you may have the right to:

• Access your personal data
• Request deletion (“right to be forgotten”)
• Correct inaccuracies
• Object to processing or marketing
• Restrict data use
• Port your data to another service
• Withdraw consent at any time
• File a complaint with a data authority

To exercise your rights, contact us via hey@reformlyboard.com. We may verify your identity before processing requests.

10. Communications & Marketing Preferences

You can unsubscribe from promotional emails at any time by clicking the link in our emails. Even if unsubscribed, we may still send transactional emails (e.g., order updates).

11. Security

We use industry-standard methods to protect your data. However, no system is completely secure. Please use caution when sharing sensitive information.

12. Children’s Privacy

Our Site is not intended for children under 16. We do not knowingly collect their data. If you believe we have, please contact us for removal.

13. Third-Party Websites

We are not responsible for the privacy practices of websites we link to. Please review their privacy policies before interacting with them.

14. Contact Information

If you have questions or wish to exercise your rights, please contact us:

Reformly Ltd
4th Floor Office,
205 Regent Street,
London, W1B 4HB,
United Kingdom

📧 hey@reformlyboard.com

For the purposes of GDPR, we are the data controller of your personal information.